Sustainability first — a choice made every day

Sustainability first — a choice made every day

Design sits prominently at the heart of the circular economy. It requires us to redesign everything: products, business models, cities, and the linear systems that have lasted for centuries.
Normada founder Johanna Vesterberg inspects 3D printed furniture prototypes to understand how machine speed effects layering quality
Normadas main focus areas

Proximity is a critical perspective for us, not to import and export but to produce locally.

As a manufacturing company, our products, throughout their life cycle, impact the planet's resources and people's conditions, an impact that we work to reduce.

In that work, the UN's global
sustainability goals (Agenda 2030)
help us to put our operations in a larger perspective and to direct our sustainability efforts towards the right things. Based on the 17 goals, we have identified eight goals we focus on going forward. It is a priority to focus on the goals closest to our business and where our efforts can make the most significant difference. We see the greatest opportunities in working with goal 12: Sustainable production and consumption.

UN Global Sustainable Development Goal 3
Good Health and Well-Being

Ensure healthy lives and promote
well-being for all ages — a healthy work environment and also for the end users.

UN Global Sustainable Development Goal 5
Gender Equality

Achieve gender equality and empower all women and girls. But we also focus on how to create a more inclusive work environment for all nationalities and gender types.

UN Global Sustainable Development Goal 8
Decent Work and Economic Growth

Promote sustained, inclusive, and
sustainable economic growth, full and productive employment, and decent work for all.

UN Global Sustainable Development Goal 9
Industry, Innovation and Infrastructure

Build resilient infrastructure,
promote inclusive and sustainable industrialization, and foster innovation.

UN Global Sustainable Development Goal 12
Responsible Consumption and Production

Ensure sustainable consumption and production patterns. As a supplier, we will take responsibility.

UN Global Sustainable Development Goal 13
Climate Action

Take urgent action to combat climate change and its impacts by ensuring excellent quality and reusing all materials over and over.

UN Global Sustainable Development Goal 14
Life Below Water

Conserve and sustainably use the
oceans, seas, and marine resources for sustainable development by cutting/minimizing all sea transportation and producing locally worldwide. And by using recycled plastic from the ocean in our furniture.

#tide ocean material® is a recycled raw material made of 100% ocean-bound plastic that comes in different forms: Pellets (or resins & granules), yarn & canvas, and filament. The recycled material is certified ocean-bound plastic and replaces virgin plastic without loss of quality.

TIDE pays fishermen the exact quote for plastic as for fish, so they don't dump the plastic caught in their fishnets back into the oceans. 

UN Global Sustainable Development Goal 15
Life on Land

Protect, restore and promote
sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt the reverse land degradation and biodiversity loss. 

Environment and Quality

With the customer in focus, we strive for our operations to have as little impact on the environment as possible. Our
products are timeless and of first-class quality with a long lifespan.

We use sustainable and reused materials as far as possible, facilitating upcycling of the products. To further protect the environment, we choose suppliers in the local area, which reduces transport distances.

Our goal is to satisfy our customers' requirements for each order according to the conditions we have. Our customers must be able to trust that the delivery takes place at the right time and with the right quality. 

We strive to have all our products labeled with Möbelfakta. Möbelfakta makes strict demands on quality, environment, and social responsibility. Möbelfakta is thus the most complete product label for Swedish furniture. When you buy a product marked with Möbelfakta, you can be sure you are getting a good product.

Illustration of the Normada Pant System that shows how furniture material can have a life of zero waste
Recycle system. “The Normada Pant system.”

A big part of everything we do at
Normada is centered around the belief that what we do today impacts the world our future generations will inhabit. It is just simple everyday sustainability. People can hand in old clothes at stores, and we already have the pant system for plastic bottles. In 2019 nearly half of the plastic on the Swedish market was recycled, meaning either processed and made into new products or incinerated for energy recycling.


Our Pant system makes sure to give all Normada furniture a long-lasting life. In the end, instead of turning it into energy, we will reuse the material repeatedly.

We aim to find new alternative materials and locally reused materials. Therefore, we research new ways of reusing material and how to use less material in production.

Normada Research and Development